CULTURENCE
YOUR INCOMING PARTNER IN THE MARCHE
Esperienza, affidabilità e una rete di partner locali
per trasformare ogni gruppo internazionale
in un’esperienza di successo.
Same values
New horizon
CULTURENCE
YOUR INCOMING PARTNER IN THE MARCHE
Esperienza, affidabilità e una rete di partner locali per trasformare ogni gruppo internazionale in un’esperienza di successo.
Same values. New horizon
Chi siamo | About us
Culturence by Giocamondo porta gruppi e viaggiatori dentro le Marche: nelle imprese, nei laboratori, nelle aziende agricole, nei luoghi dove un visitatore da solo non entra. È il marchio con cui Giocamondo, cooperativa di Ascoli Piceno attiva dal 2004 nei viaggi e nei soggiorni educativi, progetta esperienze, programmi formativi e viaggi su misura per adulti, imprese, scuole e istituzioni.
Lavoriamo con una rete di produttori, imprese, docenti, guide e strutture selezionati uno per uno, e in collaborazione con l’Università di Camerino per i contenuti scientifici e formativi. Ogni programma ha un coordinatore dedicato e un’assistenza attiva per tutta la durata.
Culturence by Giocamondo takes groups and travellers inside the Marche: into companies, labs and farms, the places a visitor cannot enter alone. It is the brand through which Giocamondo, a cooperative based in Ascoli Piceno and active in educational travel since 2004, designs experiences, learning programmes and tailor-made journeys for adults, companies, schools and institutions.
We work with a network of producers, companies, faculty, guides and hotels selected one by one, and in collaboration with the University of Camerino for scientific and educational content. Every programme has a dedicated coordinator and active assistance throughout.
Over 20 years
of experience
+100.000
passengers every year
Tailor-made groups
and experiences
Our soul
Le Marche,
una destinazione unica
Un territorio autentico, sicuro e facilmente raggiungibile dove sport, cultura, natura, enogastronomia e tradizioni si incontrano.
The Marche,
a unique destination
An authentic, safe and easily accessible region where sport, culture, nature, food and wine, and traditions come together.
Art cities
and historic villages
Nature
and the sea
Culinary
specialities
Authentic
experiences
High-quality
hospitality
LAB
Esperienze | Experiences
Esperienze di una giornata o di pochi giorni per viaggiatori e piccoli gruppi, vendute tramite tour operator, agenzie e travel designer.
Ogni esperienza nasce dal lavoro di un produttore. Si entra in cantina, in frantoio, in pastificio; si lavora con chi produce e si mangia alla sua tavola. Sono esperienze pronte da inserire in un itinerario, con tempi, standard e prezzi netti certi per chi le vende.
One-day and short experiences for travellers and small groups, sold through tour operators, agencies and travel designers.
Every experience starts from a producer’s work. Guests step into the winery, the olive mill, the pasta workshop; they work alongside the maker and eat at their table. The experiences are ready to slot into an itinerary, with fixed timings, standards and net rates for those who sell them.
I PROGRAMMI | THE PROGRAMMES
Six single-theme days, each devoted to a Marche speciality: Verdicchio in the Castelli di Jesi, Oliva Ascolana in Ascoli Piceno, new-season olive oil in the Piceno mills, truffles in Acqualagna, Maccheroncini di Campofilone pasta, brodetto fish stew and the fish market of San Benedetto del Tronto. Guests visit the producer, work alongside them in a hands-on lab, have lunch with their products and discover the place that makes them possible.
WHY CHOOSE IT
01 – A real producer, not a demonstration: guests work in their workshop, at their pace.
02 – Six themes that combine into itineraries of two days or more.
03 – Fixed net rates for the whole season and fast confirmation for the operator.
WHAT’S INCLUDED
– Product expert or bilingual guide for the whole day;
– Visit and hands-on lab at the producer’s;
– Lunch paired with the day’s products;
– Digital product sheet;
– Transfer from the meeting point (supplement);
A private dinner in a historic winery, an olive mill or a noble residence. A local chef cooks and the producers sit at the table to tell the story of what is served. Every table is a one-off edition, with a signed menu and a gift from the producer.
WHY CHOOSE IT
01 – Private venues opened for the evening only: a winery, an olive mill, a historic residence.
02 – The people who make the wine and the food sit at the table with the guests.
03 – One price per table: easy to sell, suited to families, couples and small groups.
WHAT’S INCLUDED
– Exclusive venue and set-up;
– Chef and brigade; 5-course tasting menu with paired wines;
– Producers as guests at the table;
– Private return transfer;
– Signed printed menu and producer’s gift;
Three days from a single base, in the Piceno or the Vallesina: two hands-on labs, a dinner with a producer and a free half day in an art city. The theme follows the season: spring in the hill towns, grape harvest, new oil and truffles.
WHY CHOOSE IT
01 – One base for three days: no repacking.
02 – The theme follows the season, so the same product sells from April to November.
03 – Ready for a tour operator’s catalogue, including under its own brand.
WHAT’S INCLUDED
– 2 nights in a historic residence or selected agriturismo, breakfast included;
– 2 hands-on labs (pasta, oil, cheese or wine);
– Dinner with the producer and 1 lunch,
– Local transfers;
– Tour leader throughout;
PERSONALIZZATO O COSTRUITO CON VOI
Ogni esperienza si adatta al vostro cliente: tema, lingua, durata, livello (appassionati o professionisti), esclusiva per un solo gruppo. Per gli operatori combiniamo più giornate in itinerari a vostro marchio.
Tutti i programmi di questa sezione si possono personalizzare o progettare da zero insieme a voi.
CUSTOMISED OR BUILT WITH YOU
Every experience adapts to your client: theme, language, length, level (enthusiasts or professionals), private departures for a single group. For operators we combine several days into itineraries under your own brand.
Every programme in this section can be customised or designed from scratch together with you.
SCHOOL
Formazione | Learning
Formazione enogastronomica e territoriale per scuole, università e professionisti, tra campo, aula e laboratorio.
I programmi uniscono le visite ai produttori, le lezioni di docenti e ricercatori e le sessioni pratiche di analisi sensoriale. Nascono dalla collaborazione tra Giocamondo e l’Università di Camerino, e si chiudono con un attestato di frequenza e, dove previsto, con una valutazione.
Food, wine and territory education for schools, universities and professionals, across the field, the classroom and the lab.
Programmes combine visits to producers, lectures by faculty and researchers, and hands-on sensory analysis sessions. They are developed through the collaboration between Giocamondo and the University of Camerino, and end with a certificate of attendance and, where planned, an assessment.
I PROGRAMMI | THE PROGRAMMES
A course in English on food education, sustainability and using the territory as a classroom. Methods, visits to educational farms and producers, a sensory analysis session and a project each teacher takes back to their school. The course fee follows the Erasmus+ unit cost for course fees; accommodation is covered by the programme’s individual support.
WHY CHOOSE IT
01 – Built on Erasmus+ rules: the course fee fits the programme’s unit cost.
02 – Content teachers take back to class, with a project to apply in their own school.
03 – International groups and a territory genuinely used as a classroom.
WHAT’S INCLUDED
– 25 course hours, certificate of attendance and Europass Mobility;
– Teaching materials and guided project work;
– 6 nights half board, light lunches on course days;
– Scheduled shuttles from Ancona airport, minibus for visits;
– Support with Erasmus+ paperwork;
Two days in the field with producers, two days of lectures by university faculty (food chemistry, authentication, sensory analysis) and one day in the lab, where the samples collected earlier in the week are analysed with instruments. It ends with an assessed certificate.
WHY CHOOSE IT
01 – A scientific approach cooking schools and associations cannot find elsewhere.
02 – Lab instruments applied to samples collected in the field during the week.
03 – Single rooms and a small group, as professionals expect.
WHAT’S INCLUDED
– 4 nights in single rooms; full board with 2 dinners at producers;
– 3 field visits (winery, olive mill, truffle ground or pasta workshop);
– 2 lab analysis sessions;
– 4 half-day lectures and 2 sessions with specialists;
– Professional sensory analysis kit, certificate, insurance;
A two-week programme with a syllabus, a faculty lead and a final assessment: 5 days in the field, 4 between classroom and lab, 1 day of project work. One complimentary place for the accompanying faculty member is included.
WHY CHOOSE IT
01 – A complete academic programme, with syllabus, faculty lead and assessment.
02 – Logistics, safety and 24/7 assistance managed by an operator specialised in youth group.
03 – Academic credit can be agreed with the University of Camerino.
WHAT’S INCLUDED
– Full board in a facility with study spaces, with 4 dinners at producers;
– 5 field visits and 3 lab sessions;
– Academic direction, guest lecturers, daily teaching tutor;
– Dedicated minibus and airport transfers;
– Syllabus, reader, certificate; insurance and 24/7 assistance;
Three months in a Marche hill town with academic supervision, lab access and a publishable final project. The group lives independently and works on its own projects, with supervision meetings and field sessions with producers.
WHY CHOOSE IT
01 – Access to university labs and faculty for an extended period.
02 – A publishable final paper, followed by a supervisor.
03 – Everyday life in a hill town, far from mass tourism.
WHAT’S INCLUDED
– Shared apartment for 3 months;
– Meal allowance and 3 experiential dinners a month;
– Shared rental car;
– Lab access with consumables; 10 supervision meetings;
– 10 sessions with specialists; review of the final work and certificate;
PERSONALIZZATO O COSTRUITO CON VOI
Ogni programma si costruisce con il docente o il responsabile della formazione: syllabus, durata, temi, livello, valutazione. Il riconoscimento di crediti universitari si può concordare caso per caso con l’Università di Camerino.
Tutti i programmi di questa sezione si possono personalizzare o progettare da zero insieme a voi.
CUSTOMISED OR BUILT WITH YOU
Every programme is designed with the faculty lead or training manager: syllabus, length, topics, level, assessment. Academic credit can be agreed case by case with the University of Camerino.
Every programme in this section can be customised or designed from scratch together with you.
BUSINESS
Imprese & delegazioni Companies & delegations
Study tour, retreat aziendali e giornate di welfare per imprese, istituzioni e delegazioni internazionali.
Le Marche sono una delle regioni più manifatturiere d’Europa: moda e calzatura, arredo, lighting, nautica, elettrodomestico, agroalimentare. I programmi BUSINESS aprono le porte di questo sistema produttivo con visite riservate, incontri con manager e imprenditori, lezioni universitarie e momenti di networking.
Study tours, corporate retreats and welfare days for companies, institutions and international delegations.
The Marche is one of Europe’s most manufacturing-intensive regions: fashion and footwear, furniture, lighting, yachts, home appliances, food. BUSINESS programmes open the doors of this production system through private visits, meetings with managers and entrepreneurs, university lectures and networking.
I PROGRAMMI | THE PROGRAMMES
An immersive programme across the Marche industrial districts, designed for travellers coming from far away: the first day is dedicated to arrival and welcome, followed by five days of private visits to fashion, furniture, lighting, yachting and home-appliance companies, university lectures, B2B meetings and a food and wine thread that ties the journey together.
WHY CHOOSE IT
01 – Doors open at companies that do not receive visitors: shipyards, furniture, footwear, lighting, appliances.
02 – B2B meetings and university lectures that turn the visit into business relationships.
03 – Six days designed for guests travelling from afar: a full day for arrival and recovery.
WHAT’S INCLUDED
– 5 nights in 4★ hotels, double room for single use;
– 5 lunches and 4 dinners, including welcome, wine experience and chef’s dinner;
– 6 private company visits, 2 B2B sessions, 3 lectures by university faculty;
– Native-speaker interpreter, coordinator and assistant throughout;
– Transfers to and from Rome or Bologna, van with driver, entrance fees, certificates, gift, insurance;
Visits to protected-origin consortia, pasta makers, olive mills and wineries; a lab session on product authentication and quality; a B2B table with producers interested in exporting. A programme to understand the supply chains and start trade relationships.
WHY CHOOSE IT
01 – Supply chains seen from the inside: consortia, producers, quality-control labs.
02 – A B2B table with export-ready companies selected on the delegation’s profile.
03 – A short format, easy to fit into a wider trade mission.
WHAT’S INCLUDED
– 3 nights in 4★ hotels, double room for single use;
– 4 lunches, 2 dinners and 1 experiential dinner with producers;
– 6 visits to consortia and companies, B2B session with producers;
– Lab session and 2 talks by faculty;
– Minibus, airport transfers, coordinator, dossier and certificate.
The team works in a workshop with a master artisan (fresh pasta, handmade paper, olive oil) and then brings the experience into a facilitated session on how they work together. Meetings in historic residences, a gala dinner in a winery and half a day of sport or wellbeing.
WHY CHOOSE IT
01 – A team experience built on making things, not generic activities.
02 – Goals agreed with the company and a facilitator who brings them into the work.
03 – Historic residences and wineries instead of the usual conference rooms.
WHAT’S INCLUDED
– 2 nights in a 4★ hotel or historic residence, double room for single use, full board;
– 2 workshop sessions with master artisans;
– Professional facilitator and plenary room for two days;
– Half a day of sport or wellbeing;
– Gala dinner in a winery, coach, event management;
A day designed for employees and their families: a workshop with a food artisan, a visit to an iconic local company, lunch with producers and some time outdoors. It can be bought as a group outing or as an individual voucher through welfare platforms.
WHY CHOOSE IT
01 – Bookable as a group outing or as an individual voucher on welfare platforms.
02 – Designed for all ages: employees, partners and children.
03 – Full organisation from the company site, up to 120 km away.
WHAT’S INCLUDED
– Coach to and from the company site (within 120 km);
– Hands-on workshop with a food artisan;
– Visit to an iconic local company;
– Lunch with producers and light outdoor activity;
– Local product as a gift, insurance;
PERSONALIZZATO O COSTRUITO CON VOI
Ogni programma business si progetta con il committente: settore, imprese da visitare, relatori, incontri B2B, livello di ospitalità, lingua. Costruiamo programmi per un singolo settore (moda, design, nautica, meccanica, food) o per un singolo mercato.
Tutti i programmi di questa sezione si possono personalizzare o progettare da zero insieme a voi.
CUSTOMISED OR BUILT WITH YOU
Every business programme is designed with the client: sector, companies to visit, speakers, B2B meetings, level of hospitality, language. We build programmes for a single sector (fashion, design, yachting, engineering, food) or a single market.
Every programme in this section can be customised or designed from scratch together with you.
SILVER
Vivere l'Italia Living Italy
Viaggi lenti e formativi per adulti over 60 e per le comunità di origine marchigiana nel mondo.
Settimane e mesi da vivere con il ritmo dei luoghi: lezioni, incontri, cucina, mercati, borghi. Le Marche offrono città d’arte raccolte, paesaggi agricoli, mare e montagna a meno di un’ora, e un costo della vita più contenuto delle regioni più note.
Slow, learning-focused travel for adults over 60 and for communities of Marche descent around the world.
Weeks and months lived at the pace of the place: lectures, meetings, cooking, markets, hill towns. The Marche offers compact art cities, farmland, sea and mountains within an hour, and a lower cost of living than Italy’s better-known regions.
I PROGRAMMI | THE PROGRAMMES
A week based in an art city, at a slow pace with free afternoons. Each day brings a meeting with a scholar or expert (history, art, landscape, food) and a visit that follows from it: a museum, a hill town, a producer, a workshop. A cooking class closes the journey.
WHY CHOOSE IT
01 – A slow pace, with free afternoons and one base for the whole week.
02 – Meetings with scholars, experts and producers, not just guided tour.
03 – Bilingual tour leader and transfers from Rome included: no logistical worries.
WHAT’S INCLUDED
– 7 nights in a 4★ hotel, double room;
– 7 dinners and 4 lunches;
– 5 talks with scholars and experts, 4 days with a local guide;
– Cooking class, entrance fees and materials;
– Bilingual tour leader, minibus, transfers to and from Rome Fiumicino, travel health insurance;
A month lived as a resident: your own apartment, Italian lessons, cooking with local people, the weekly market, one excursion a week and community dinners. A local tutor supports the group in daily life and an orientation meeting explains services, healthcare and practical life in Italy.
WHY CHOOSE IT
01 – A month as a resident, with your own home and a welcoming community.
02 – Language, cooking and the market as ways to live the town, not just visit it.
03 – A local tutor and practical orientation for those considering a move to Italy.
WHAT’S INCLUDED
– 28 nights in a furnished apartment (single or shared);
– 20 hours of Italian and 4 cooking classes;
– 4 guided excursions and 4 community dinners;
– Local tutor and orientation meeting;
– Travel health insurance, airport transfers;
Before departure, research in municipal, parish and state archives reconstructs each family’s history. In Italy the group visits each participant’s place of origin, with a welcome from the town hall where possible, a meeting with any relatives and a traditional lunch. A shared part of the programme tells the story of Marche food and culture.
WHY CHOOSE IT
01 – Archive research before departure: every family arrives with its own story.
02 – Welcome in the towns of origin and meetings with relatives where possible.
03 – Tour leader speaking Spanish, Portuguese or English.
WHAT’S INCLUDED
– Genealogical research with a family dossier (€450 per family, extra);
– 7 nights in hotels across the Piceno, Fermo and Macerata areas; 7 dinners and 3 traditional lunches;
– Personal visit to the town of origin with a driver;
– «Grandmother’s recipe» cooking class;
– Tour leader in Spanish, Portuguese or English; transfers to and from Rome; photo album;
PERSONALIZZATO O COSTRUITO CON VOI
Ritmo, durata, sistemazione, temi culturali e livello di assistenza si costruiscono con il gruppo o con l’operatore: soggiorni per associazioni alumni, circoli culturali, gruppi di amici, comunità di origine marchigiana.
Tutti i programmi di questa sezione si possono personalizzare o progettare da zero insieme a voi.
CUSTOMISED OR BUILT WITH YOU
Pace, length, accommodation, cultural themes and level of assistance are built with the group or the operator: stays for alumni associations, cultural clubs, groups of friends, communities of Marche descent.
Every programme in this section can be customised or designed from scratch together with you.
SPORT
Allenamento e benessere Training & wellbeing
Ritiri per squadre e atleti, camp per amatori: impianti, ospitalità sportiva, recupero e cibo del territorio.
La regione ha impianti di atletica moderni lungo la costa e nell’entroterra, salite vere a meno di un’ora dal mare, strade secondarie poco trafficate e acque termali. I programmi SPORT mettono insieme allenamento, alimentazione, recupero e una giornata per scoprire il territorio.
Training camps for teams and athletes, camps for amateurs: facilities, sports hospitality, recovery and local food.
The region has modern athletics facilities along the coast and inland, real climbs less than an hour from the sea, quiet back roads and thermal waters. SPORT programmes combine training, nutrition, recovery and one day to discover the territory.
I PROGRAMMI | THE PROGRAMMES
A turnkey camp for teams: modern athletics facilities along the coast and inland (including Ancona, Camerino, Ascoli Piceno, San Benedetto del Tronto, Porto San Giorgio, Fano and Pesaro), hotels within walking distance or a short shuttle from the track, sports menus, two sessions a day. One day is devoted to local producers.
WHY CHOOSE IT
01 – Accommodation within walking distance or a few minutes from the facility, with a sports menu.
02 – Facility access agreed with the operator, two sessions a day.
03 – One point of contact for hotel, facility, transport and assistance.
WHAT’S INCLUDED
– 7 nights in a 3★ hotel near the facility, full board with sports menu;
– Transfers from Ancona airport and shuttles to the facility;
– 12 facility sessions agreed with the operator;
– Experience day with local producers;
– Assistance, insurance and welcome kit;
A training week based on the coast: guided rides at two levels along the riviera, through the Piceno hills and up the climbs of the Sibillini mountains, with a support car, recovery and an evening devoted to sports nutrition.
WHY CHOOSE IT
01 – Mild weather in spring and autumn, with flats, hills and mountains in one area.
02 – Guided rides at two levels, with a support car.
03 – Cycling-friendly hotel: bike storage, workshop, early breakfast.
WHAT’S INCLUDED
– 7 nights in a cyclist-friendly hotel, sports half board;
– 6 guided rides at 2 levels with 2 guides and support car;
– 1 recovery massage and on-ride refreshments;
– Sports nutrition workshop;
– Airport transfers with bike trailer, camp jersey (bike hire extra).
An active retreat in the Monti Sibillini National Park: running or hiking at altitude in the morning, yoga and mobility in the afternoon, thermal waters for recovery and a light cuisine built on mountain products. Three intensity levels share the same group.
WHY CHOOSE IT
01 – The Monti Sibillini National Park as an open-air gym, away from the crowds.
02 – Three intensity levels in the same group, with qualified mountain leaders.
03 – Recovery in thermal waters and light mountain cuisine.
WHAT’S INCLUDED
– 3 nights in a mountain hotel or agriturismo, full board;
– 3 outings with mountain leaders;
– 3 yoga and mobility sessions;
– Thermal spa entry and «light mountain» cooking class;
– Minibus to trailheads and spa;
PERSONALIZZATO O COSTRUITO CON VOI
Ritmo, durata, sistemazione, temi culturali e livello di assistenza si costruiscono con il gruppo o con l’operatore: soggiorni per associazioni alumni, circoli culturali, gruppi di amici, comunità di origine marchigiana.
Tutti i programmi di questa sezione si possono personalizzare o progettare da zero insieme a voi.
CUSTOMISED OR BUILT WITH YOU
Camps are built around the team’s calendar and technical needs: facility, schedule, nutrition, physiotherapy, friendly matches, recovery days. We also organise camps for disciplines beyond athletics and cycling.
Every programme in this section can be customised or designed from scratch together with you.
Reach out
Build the future with us
Per un preventivo, una personalizzazione o un programma su misura
For a quote, a customised version or a tailor-made programme
Culturence by Giocamondo
Giocamondo SCSPA · Via Napoli 8/g · 63100 Ascoli Piceno